In this episode, we sit down with Hollywood marketing veteran Loren Schwartz, whose illustrious career spans from Fox Searchlight to Sony Pictures and beyond. Loren takes us on a journey through the ever-evolving landscape of movie marketing, sharing insider stories from iconic campaigns like "Superbad," "Pineapple Express," and "Evil Dead." With a career that began in the era of newspaper ads and has transitioned into the age of digital targeting, Loren offers invaluable insights into the art of crafting memorable movie campaigns and the challenges of adapting to new marketing technologies.
From his early days making Super 8 films to becoming a CMO, Loren discusses the importance of passion, creativity, and building strong relationships with filmmakers and talent. He reveals the delicate balance between pushing creative boundaries and getting stakeholder buy-in, and shares his experiences working with industry giants like Adam Sandler and Judd Apatow. Whether you're a film buff, a marketing professional, or simply curious about the inner workings of Hollywood, this episode offers a fascinating glimpse into the world of movie marketing and the creative mind behind some of cinema's most unforgettable promotional campaigns.
